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Write an Ask Letter, Sample Pitch Letter for Review

When it comes to working with brands to feature products, sponsored content, hosting reviews and giveaways, you may be wondering, “How in the world can you afford to buy all that stuff?” Well the answer is, I don’t. Often times reviews and giveaways are sponsored by a company, where it is a trade for a blog promoting that company and products to the readers. So your next question may be, “how do you get companies to sponsor content, reviews and giveaways?” There are many different ways which I talk about in how to find review opportunities, but what I want to talk to you about today is when a blog can contact a company to sponsor a project, review or giveaway. This is called writing a Pitch or Ask letter

Write an Ask Letter, Sample Pitch Letter for ReviewWriting a Pitch /Ask Letter:

 

Writing an ask letter is almost an art form. You can create a generic pitch or ask letter, like a template. And then change a few key words and personalize it each time for each individual company. But you don’t want to be set on a solid “this is my ask letter and I will never change it”.

As you grow in your blogging skills, your ask letter can change, be re-written and perfected. You will learn what works well and what doesn’t. Here are a few hints to help make writing an ask letter a little easier.

  • A Greeting. Make a simple greeting. Don’t just start off with “hey I want something.” but be kind and professional and greet the brand you are writing.
  • Keep it short. Most companies get hundreds of pitch letters a day, and only browse the first part of the letter to see if it interests them. You want yours short, to the point and easy for them to read.
  • Who are you? State who you are, your blog’s name, and include your blog address and very briefly explain your blog. They need to know who you are. No one wants to go into business with someone they don’t know. Yes that means you need to use your name, your REAL name.
  • How you can benefit the brand. When creating a relationship with a brand, it needs to be beneficial to both parties. You need to show the brand what you have to offer. Are you offering to create an article? What type of article? How do you promote this article? Are you looking to create a video? Are social shares on social media sites included? How do you plan to benefit the brand?
  • Get right to the point. Say what type of relationship you would like with the company, any specific product you want to review, your media rates, and if you are looking for a possible giveaway or discount to be included, etc.
  • Include Media Kit. Brands want to see what type of experience you have and some examples of what you have done in the past. Including a media allows brands to view your past relationships with other brands. It shows your current traffic statistics and social media reach. It should also include sample content so the brand can see your writing style and photography skill. And it should also include your rates for the different types of content/promotional work you offer brands so they can pick which is best for them and fits within their budget. The Media kit can be a simple PDF document that  you attach, or a link to a Google Document for easy viewing.
  • Share stats. If you don’t have a media kit created yet, then you will want to include your most popular blog statistics such as how many page views your blog has each month, the unique visitors each month, how many subscribers you have. You also want to include your Facebook, Twitter and other social media statistics and numbers. But again, keep it short. And you’ll only need to do this if you don’t have a media kit (which I highly suggest creating). Usually include the most impressive stats you have, but always be 100% honest in your numbers. It’s fairly easy for companies to do a little research and see if you are telling the truth or not.
  •  Previous partnerships, Again this is only if you don’t have a media kit (as this would be included in your media kit). You will want to list a few companies you have worked with previously. Usually the most impressive names grabs attention, but sometimes listing others that fit the same category as that company help too. For example, if you are pitching to a toy company and you’ve worked with another toy company that will look impressive. Saying you worked with a kitchen gadget company even if it’s a bigger named company, although it still looks impressive, it may not resonate as well with the toy company you are currently writing to.
  • Sign off with a thank you message. Include your name and then again list your blog website and the direct links to your social sites so the company can do research on you easily to see if they want to work with you. It is highly suggested that you include a profile image  in your signature so the brand has a face to put with your name. No one likes talking to someone they can’t visualize. This is easily done in an email signature feature.

To help you get started, I’ve included a sample template. This is for example only. Don’t copy and paste, as to be most successful you need to create your own in your own voice and writing skill. Your ask letter should be personalized to your personality and your site’s needs.

Ask Letter Sample Template Example 1 w/ Media kit:

Hello (Company’s name or Direct PR agents name)

My name is (Your name) and I am the owner of (your blog’s name and URL).(briefly describe your blog). I have (write a personal experience with the brand and why you want to work with them). I am writing to see if you would like to work with me on (project you are proposing) on my site.

I promote all stories via my social media channels which has a collective reach of (your reach). Most of my readers are (include a demographic, if they are moms or dads, etc). I specifically would feature your brand (include how you would promote their brand). 

I know my readers would love to hear about your (items/services the brand offers). I have attached my media kit for you convenience which includes samples of my work and rates. 

I look forward to hearing from you and working with you! 

*Your Name
Blog Name
URL of blog

URL of Facebook
URL of Twitter
ETC.

Ask Letter Sample Template Example 2 No Media kit:

Hello (Company’s name or Direct PR agents name)

My name is (Your name) and I am the owner of (your blog’s name and URL).(briefly describe your blog). I have (write a personal experience with the brand and why you want to work with them). I am writing to see if you would like to work with me on (project you are proposing) on my site.

I promote all stories via my social media channels which has a collective reach of (your reach). Most of my readers are (include a demographic, if they are moms or dads, etc). I specifically would feature your brand (include how you would promote their brand). 

My Site has XXX monthly unique page views. I currently have XXX Facebook Followers, XXX twitter Followers and XXX blog subscribers. I am ranked XXX in Alexa ratings for my site with a Klout score of XXX. Some companies I have worked with include XXXX

I know my readers would love to hear about your (describe the company’s niche) products. I invite you to visit my website and let me know if you are interested in forming a working relationship. Thank you! I look forward to hearing from you. 

*Your Name
Blog Name
URL of blog

URL of Facebook
URL of Twitter
ETC.
This is merely a very simple draft example of a pitch letter. You will want to rewrite it to fit your own personality and make it a bit more personal.
But remember to keep it short, to the point and include the important information such as why you are contacting them, your blog’s statistics and past companies you have worked with. If your blog has received any special recognition or awards you will also want to state those when introducing your blog to the Sponsor.
And most importantly be sure that you proof read, proof read, and then proof read again before you hit the send button. Be sure there are no spelling or grammar errors. Also be sure, if you are using the same sample letter for multiple companies as a template that you have the right company name inserted and the correct product from that company as well.
I can’t tell you how many times I get a pitch in the email and I can tell immediately that it was a ‘bulk’ email because the name is another blogger or they are asking for something that isn’t applicable to my site. And nothing makes a brand more turned off to working with you than you not knowing who they are!
If you have multiple spelling/grammar errors or you even mention a different company, the PR firm is most likely to trash your email instead of even wasting their time replying. They are busy and most likely get a lot of pitches or ask letters each day, You want yours to stand out, and show them what they can expect to see in quality from your blog. Always put your best foot forward.
For more examples you can search online for “How to write a pitch letter”, “How to write an ASK Letter”, or “How to write a product review request letter”. You can also find more great ideas from Still Blonde after all these years as she has a few different sample letters for different  types of events and occasions and great tips as well.
Write an Ask Letter, Sample Pitch Letter for Review
What have you found works great when writing an Ask Letter?
What stats do you always include in your Ask letter?
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