When it comes to writing a blog post, you want to be able to write something engaging that your readers can enjoy and will want to comment on! But how do you get started? How do you write a blog post? Do you just jump right in and start writing and tweak later? What makes a great blog post?
How to Write a Blog Post
I'm one of those bloggers that have some English writing background as I studied critical writing in college eons ago. One of the best techniques I picked up from my time in college for both English writing articles, as well as public speeches, speech writing, literary papers and much more; the trick, is spending almost as much time brainstorming and outlining your ideas as you spend actually writing the article. Actually in my case, I brainstorm, outline, and contemplate the actual direction of each article more than the time I spend actually writing the article. And then as I start writing I find the article takes on a new twist and I have to go back to the beginning and rewrite to make the article flow even more.
But whether you are one that can just jump right in and write your article, or if you take more time and brainstorm it out, a great blog post will have some of the very key components that make it great and an article that your readers will want to interact with. If you want to know how to write a blog post, simply follow these easy steps below.
1. A great introduction. As with any writing; you need a good introduction; something that the reader can relate to. Make it personal. What would catch your attention if you were reading a blog and make you want to read more? Sometimes questions are great for drawing in the audience.
2. Be honest, and have voice! When you write a blog post you need to ensure you are always honest with your readers. They come to trust your writing and even become loyal after spending time with your written word. If you are not always honest with your opinions, and writing style, you will loose the same quality of writing your readers have come to appreciate from you. Also you need to write in your own voice. I struggle explaining this one, not because I struggle using it, I mean, HELLO! You hear from me all the time. This one has always come naturally to me.
I've had college professors tell me I'm a breathe of fresh air, because they never had to struggle getting me to understand this concept. Basically you write as you would carry on a conversation. Yes, I do talk like this, well, sometimes I have to tone it down a bit and try to be a little more professional in my writing because, let's face it, sometimes I can be a blonde. haha. And I really have to work on not throwing in a lot of "lol" and "hahas" in my writing, just because they aren't professional, but you will see me add some in here and there just because I can't resist. It's me! I've even been known to add a little smiley face here and there.
Just because you are writing an article that potentially anyone on the internet can see, it doesn't mean you have to write a Pulitzer prize article. it doesn't mean you have to be a Merriam-Webster dictionary or sound like an encyclopedia. Each blog has it's own personality which is shown through the voice of the authors. You want your voice to show, that is what makes each blog so unique from each other. Content will be duplicated over and over and over again, but each person's own unique voice and point of view on that topic is what makes each blog unique.
3. Include Photos. A picture is worth a thousand words, so why use a thousand words when a picture can illustrate the point for you? People respond well to photos, not to a lot of black typed text! I have one word for you, Pinterest! Honestly if photos didn't have as strong of a pull on us, Pinterest would not be as main stream as it is. It helps to break up the long bouts of text and makes an article a lot more enjoyable for the reader, even if the photo sometimes doesn't completely fit and is just there for comic relief!
4. Spell Check, and Proof Read. No one wants to sit and read an article that is full of spelling, grammar and punctuation errors. "Yei? I leek 2 eat chokolate kake in teh rayne!;" Yes, that was a bit dramatized, but the idea is the same. If there are a lot of spelling and grammar errors and obvious punctuation mistakes, you will lose a lot of readers. After you write your blog post, proof read it SOLELY for spelling and grammar and punctuation mistakes. And then when that proof reading session is finished, proof read it again to make sure the writing flows, the meaning was clear, and your ideas are crisp.
5. Short paragraphs. We might as well admit it, people have small attention spans. We don't like sitting and reading on and on and on. We like to get to the point and move on. The old English I was taught was that you don't start a new paragraph until you start a new topic. Well, that just won't fly in the blogging world. You are now playing to an average person, not a college professor. Yes, many of your readers will be vastly educated, but at the same time they are reading your blog for enjoyment. Don't drag things on so long that it dulls the enjoyment.
A good rule of thumb for paragraphs is usually about 4-6 lines or 2-4 sentences. Then try to start a new paragraph. It won't always work out that way with grammar, but try to start a new paragraph as soon as possible once you reach those limits. Sometimes the editor version is different from the actual live blog post, and what looks like 4 lines in the actual editor side of writing the article actually shows up to the reader as 6 lines. Well, there isn't much you can do about that, but if you try to keep it close to 4-6 lines even in the editor section, it will work out fairly well in the published side too.
6. Ask Questions! Do you want your readers to comment on your blog post? Well make it easy for them. By adding questions at the end, you are inviting your readers to interact, and you make it easy for them to think of comments to add. If possible also use a question that links back to the way you started your article.
What features do you notice bloggers use to keep you coming back for more?
What do you like about blog posts that you think should be included in each post?
What do you think could make great blog posts?
I hope you enjoyed this blog post on how to write a blog post,
so make sure to share it so others can learn from it too!