Over the last few years I’ve helped a number of friends with blogging questions. And one question constantly comes up. How do they improve SEO? I figured it was high time I wrote down all my tips so that I can help a lot more people and not have to keep repeating the same thing over and over again. So in this 2 part series on How to improve SEO; I’m going to show you how to naturally improve your SEO the easy way! The first step is to use Adwords keyword planner! And that is what I’m going to show you today!
How to use Adwords Keyword Planner
For me personally, I think the hardest part to improving SEO is picking the right keyword to feature in the blog post.
A keyword is basically the topic/main idea of your post in a condensed 1- 3 word phrase. This is what helps Google and other search engines know exactly what your blog post is about.
Based on the quality of the post, the proper use of SEO, how often people visit that page and stay on that page instead of clicking back to the search page, and a plethora of other unknowns; search engines determine the rank you will get in internet searches.
Ever wonder why you want to rank high in search engines? Just think about how often you search for something. How often do you keep clicking “Next” and proceed to keep looking for articles on your topic after the first 2 pages. Not very often. The websites on the first page or two get the most traffic. And that is fantastic for your blog if you can be on the first few pages of a Google Search! That translates into a lot of pageviews.
But that means you have to use the right keywords. And that is where Adwords Keyword Planner comes in.
Visit adwords.google.com. Sign in and then begin. You will click on the TOOLS bar. It will drop down and then click on Keyword Planner
Then you will click on Search for New Keyword.
Where it says “Search for new Keyword” type in the ideas you have for a main keyword. Be specific, or use a few different words. Separate all your ideas by a comma. Then hit the Get Ideas button on the bottom.
You will now get a result showing how these particular keywords performed the last few months on Google searches. Just for fun I’m sharing my search of SEO keywords. You will be able to see how it offers you new ideas for keywords as well; based on what has been searched for previously.
You can click on those ideas to browse the rankings, or you can proceed to the Keyword idea tab for the results of your specific keywords that you entered.
What you want to look for is a keyword with a high number of hits (the larger number) with a LOW competition level. That means lots of people are searching for those keywords, but there isn’t a lot of competition on the web between websites using those keywords. So your chances of ranking high for them will be much greater.
Sometimes you will find your keywords are well ranked with a high number but have a very HIGH competition level. Like SEO. 90,500 searches for it; but competition to get ranked for that keyword is very high. So that’s not such a good choice for your main keyword. You want something with a decent number of searches but LOW for competition.
Ideally you want a competition level at LOW. But sometimes I have to settle for Medium. On very rare occasions will I accept a keyword in the High competition level. But that is only when I can’t find a better keyword that fits my post that has more than 10 hits.
Browse through the other keyword ideas that the Adwords tools gave you at the beginning. These keywords if they have high hits and low competition are great keywords to use in your tags section. Pick just a few of them to add to your tags in your blog post.
And that is basically all there is to it! You now know how to use Adwords Keyword planner to help you improve SEO for your blog posts! That is the biggest step to improving your SEO. But there really is more to it; so make sure you come back for Part 2 on How to improve SEO.
How do you use Adword Keyword Planner to improve SEO?